As an organisation, Pure Finance is committed to putting 5% of revenue to work for good via our impact giving model: Pure Community. This 5% is split between three main impact areas:
PAY THE RENT (1%) - For the agency, autonomy and self-determination of First Nations people and communities.
PLANET (1%) - Resourcing environmental protection, resilience and climate activism.
PEOPLE (3%) - For YOURS, our new NFP providing no cost, no interest loans, enabling participants to meet economic necessities and/or realise personal or professional goals with dignity and autonomy.
Let's take a look at where the community redistributed funds for the final half* of 2024.
*In 2024, we made the decision to trial a move to half-yearly disbursements for our impact giving. Ultimately, this change aims to deliver more substantial support to community-led initiatives, particularly those that might otherwise find themselves unable to access more traditional funding streams.
PAY THE RENT
Wilya Janta
In Jurnkkurakurr/Tennant Creek, where current climate data is predicting dramatic increases in days above 40 degrees, Wilya Janta ("Standing Strong") is an Aboriginal corporation working to revolutionise housing in remote communities by providing homes designed by Aboriginal people, for Aboriginal people.
Working with Warumungu Elders and community members, Wilya Janta are developing houses that combine traditional knowledge with modern sustainability features – from using locally sourced, regenerative materials like anthill, spinifex and solar power, to ensuring that cultural considerations form an integral part of the design process. Through innovative cultural consultancy and a highly collaborative design process, they're demonstrating how homes can be both culturally appropriate and climate resilient.
This groundbreaking project addresses multiple challenges facing remote communities, where current housing often reflects ongoing failures in design, poor thermal performance, and lack of cultural consideration. As residents increasingly face difficult choices between paying expensive electricity bills for air conditioning and meeting basic needs like medication and food, Wilya Janta's work shows how centring community knowledge and cultural practices can create housing solutions that are not only more sustainable but that also restore agency to communities in determining their own housing futures.
We redistributed $7,271 towards Wilya Janta's vital efforts in revolutionising housing solutions with, and for, First Nations communities.
PLANET
Rising Tide
In Newcastle NSW, home to the world's largest coal port, a community-powered climate movement is proving that ordinary people can create extraordinary change. Rising Tide is a grassroots climate activism group, using peaceful civil resistance to challenge the fossil fuel industry and advocate for climate action.
Their recent "People's Blockade" brought together 7,000 participants for a ten-day "protestival" (protest festival) that successfully blocked coal-exporting ships for 50 hours – their longest action yet. Through community building, creative activism, and peaceful civil disobedience, Rising Tide is showing how collective action can disrupt business as usual and help push for the systemic changes our planet desperately needs.
With the approval of 28 new coal and gas projects under the current government, Rising Tide's work is more crucial than ever. Their successful actions have managed to pile a huge amount of pressure on the Australian government and fossil fuel industry, while their community-building approach demonstrates how bringing people together in creative resistance can build the momentum needed for real climate action.
We redistributed $7,271* towards Rising Tide’s community-powered climate activism and their ongoing work in advocating for urgent climate action.
*Due to timing considerations, this amount was delivered to Rising Tide in two parts.
PEOPLE
YOURS
There was also an additional $21,812 added to the YOURS lending pool.
On behalf of the entire Pure Finance team, we’d like to thank the people, communities and organisations that are working hard to make our world a more just and equitable one. It’s an honour to be able to support your important work.
If you’d like to learn more about Pure Community, you can visit the designated website here. If you have any questions, you can get in touch with us here.
Unless otherwise stated, Pure Community and Pure Finance have no direct affiliation with the organisations and initiatives listed above, or on the Pure Community website. We simply appreciate the work that they do, and choose to show our appreciation by lending our support.