Why did you become a ‘Conscious’ business?

After years in the banking sector, I was increasingly frustrated by how banks and financial services seemed intent on doing business – forever looking for more profit, more customers, more power. I knew it was possible for people to feel good about working with a finance company, and I didn’t want to contribute to an industry whose ‘business as usual’ was extracting what it could from people and the planet.

So, I started Pure Finance in 2011 with a simple mandate: look after people and make finance a force for good. In that sense, being a ‘conscious business’ has been part of the fabric of Pure Finance since day one.