The renowned Pantone colour institute has once again chosen an offering for it’s famed ‘colour of the year’ in 2018, with the winning hue being a “a dramatically provocative and thoughtful purple shade” aptly named: Ultra Violet.
At a time when our fascination with space has been reignited with the arrival of Elon Musk and his Space X super rocket, it would seem this “complex and contemplative” colour, that is so often attributed with the mysteries of the galaxy, couldn’t be more perfect.
Leatrice Eiseman, Pantone’s executive director, had this to say of the striking colour:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”.
Judging by previous years colour winners, we will almost certainly be seeing this colour popping up everywhere over the next few months, as it begins to infiltrate all areas of design, with a particular focus on fashion and interiors. A colour that often divides many, it is certainly a bold move from the colour institute, and why not follow their lead?
“Because it’s such a lush, deeply saturated hue, Ultra Violet has a large impact even in small doses,” says Jennifer Ott of Jennifer Ott Design. The colour can be used as an eye-catching accent (think a textured armchair or lounge) or as a muted feature wall, offset by other low-key hues such as dusky plums and blues. If you’re feeling particularly bold, Ultra Violet really comes to life when used in conjunction with its complimentary partner on the colour wheel: a punchy, bright yellow.